O'Donnells Crisps
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White Moose Cafe
We teamed up with White Moose Cafe and O’Donnell’s to launch their brand new crisp range, 'Furrow’s'.
impressions across social media.
increase in Retail Sales
We aimed to develop a distinctive campaign to inform the public about the exceptional taste of Furrow's crisp range. We produced content for White Moose Cafe and O’Donnell’s Crisps to ensure accurate messaging and to maximise reach and impact across all platforms.
We introduced an exclusive meal deal under the White Moose sub-brand ‘Moose on The Loose,’ offering customers the opportunity to sample a limited-edition sandwich named the ‘Durt Burd,’ created by influencer Paul Stenson.
Results:
- Influencer Marketing: The influencer marketing campaign generated over 350,000 impressions across social media
- In-Store Promotions: The in-store promotions led to a 20% increase in sales of O'Donnells Crisps products at The White Moose Café locations.
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